Three Top Reasons Why Your SEO Ranking Is Dropping

It’s such a great feeling when your site appears in the top results. It’s a feeling that you don’t want to end. Unfortunately, due to one reason or another you can see the ranking of your site nose diving. Has the ranking of your site dropped? Here are some of the reasons why this might have happened:

The honeymoon is over

When you start doing the right things such as building high quality links and driving traffic to your site, Google and other search engines start favouring you thus pump up your rankings. When you at this point you should continue building high quality links for your rankings to keep on rising. If you don’t do it, the search engines replace your site with another that is doing the right thing.

You have plenty of backlinks from spammy sites

Spammy links have been voted as the top reasons why search engines lower the ranking of some sites. Spammy links are those links that you haven’t obtained naturally. They include: Paid links, site-wide links, links obtained from reciprocal linking, links from low-quality, irrelevant sites, and those generated from generic directories.

One or two spmmy backlinks can’t hurt your site-the problem comes in when you have plenty of them. To avoid this from happening, you should regularly analyse your site for any suspicious links. The cool thing is that there are many tools that will help you do the analysis fast. If the ranking of your site has already gone down you should remove the bad links and let search engine engineers know about it so that they can reinstate your site.

You have duplicate or thin content on your site

Nowadays Google and other search engines are all about giving a great user experience. If you have been around the internet for long enough you must know that the search engines and readers prefer long content. If you used to write high quality, long articles, but you are now writing short articles, the lower ranking could be due to the short articles. The best way out is to resume writing long articles.

Having duplicate content on your site is worse than not having any content at all. Before publishing any article on your site always check it for plagiarism in one of the many free plagiarism checkers online.

Conclusion

These are some of the common reasons why the ranking of your site could be dropping. Do the right things and you will definitely see your rankings going back to where they were before.

SEO is intricate especially if its your first time doing it. To avoid doing the wrong things thus resulting to penalties you should hire SEO services in Kolkata. We have been offering the services for decades; therefore, we are the right SEO company in Kolkata to go for. To know more about us visit the given links.

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Choosing the Right Technology for Kids

Today, we live in a digital world that’s supported majorly with technology and while technology has changed our world, it also plays an important role in our child’s developmental milestones. Thanks to the latest trends in the field of educational based technology, kids are now getting up close and personal with technology daily, at homes and at school.

But is there really a need to of making technology available only at a particular age? Not really, as technology also plays a very positive and vital role while a child is growing. Today with an introduction of smartphones and other mobile devices like tablet PCs and tablets, we have quicker and comfortable access to the internet at any time and any place. This makes it a must have for kids too, as they help promote and share knowledge and information that’s related to child’s day to day activities along with school based education.

What to buy?

There’s a whole wide range of electronic toys and devices available in the market, that are great portable devices to teach your little ones. But deciding what to buy is difficult at times. But we as parents have a fair idea on what might suit our child and what products may excite him to learn. Remember, each child develops differently and would have their own learning milestones. So don’t push too hard and do keep in mind the following guidelines while buying these products:

Pre-Nursery: 0-3 Years

It’s an ideal age to introduce them to a variety of sounds and lots of colorful stuff. Look for products that feature sounds, are good to touch and feel and most importantly are ‘play friendly’ in terms of safety measures.

You can buy a stuffed toy that makes a sound, music rattles to make him giggle, something that lights up like a room monitor that glows and pick up books that have bright pictures and sounds too. All these would help a child learn the ’cause and effect’ and learn via touch and feel. These will keep the child occupied for a little longer and will open a world of possibilities too.

Prep 2-5 years

At this age, a child needs to hear interesting sounds, see lots of movement around and touch and feel the stuff. This is indeed the most inquisitive age for our little explorers, so be very cautious on what you are gifting them. Encourage them to play with action figures that make sounds and are movable, interactive story books, electronic playsets and talking animals make creative buys.

To increase their learning, gradually introduce them to your smartphone that has a wide range of easily downloadable kid’s applications for listening to rhymes or learning numbers, learning shapes & colors. Read them stories that are interesting and show them the moving images to keep them enthralled and entertained. Try creating learning with a theme, so that kids learn faster. Visit a Zoo and ask them to identify the animals!

+5 and above:

Once the kids are 5, it’s different to keep a track on what technology they are getting exposed to. At this age, they’ll no longer be interested to play with electronic toys or e-readers and would in time, reach out to the internet and play video games or other handheld games that have enhanced features like 3-dimensional effects.

So try to introduce them to a leap frog or similar educational electronics and let them choose what they need to explore. Make sure they are involved in physical activities too.

Screen time too needs to be fixed, as the bright images of the computer screen can affect their sensitive eyes. Don’t let them get into a habit of only sitting on the computer. Change your passwords regularly. Offer kids other interesting things to indulge in. Reward or surprise them with gifts.

Please make sure to be around the child whenever they are on the laptop and keep a track what they are watching or reading. Let them keep experimenting independently with new things. Help them search for educational websites and other interactive games. Kids can also read and learn about science experiments and increase their knowledge bank.

While the technology is a boon, remember it is crucial for a kid to keep active in an environment where he is physically active. So opt for outdoor activities and let them explore the natural space. Do praise them in all that they do and inculcate their interest in technology and keep them exploring this amazing world.

Each child is different and with a whole wide range of electronic toys and devices available in the market, there are times when we as parents can’t figure out what to buy and when is the ideal time to introduce them to new technology. These guidelines would help you make a better decision.